Aug 07 2012
Dallas Benefits Brokers
Have you ever wondered if your online marketing tactics are effective? Can they really be measured? According to the Employee Benefit Adviser
, some industries are still asking these questions.
Recently, the International Data Corporation (IDC) conducted a study on social media trends in the corporate world. They surveyed six major markets, including financial institutions, health care, government organizations and other vertical industries. Their report showed that group insurance agencies were among the earliest adopters of social media as tool to advance business ventures.
The report stated that “B2B organizations can leverage social media as a powerful collaboration tool” to converse with consumers about their needs and desires. For corporate use, social media is not only a great marketing tool, but a way to share industry expertise and share relevant information that consumers want to know.
Prescott Pailet’s number one priority as an employee benefits broker
is to foster relationships built on a foundation of trust. We place the most value on people, not an agenda. We want to hear all of your questions, comments, concerns, successes and struggles; then provide you with group health benefits suited to your unique needs. So tell us how we can serve you or your corporate community: feel free to write on our Facebook wall
or send us a Tweet
B2B; group insurance; employee benefits broker; group health benefits; social media; marketing; customer satisfaction