May 01 2012
Do you discuss your health issues over social media? A survey by PwC Health Industries revealed that about one-third of Americans are logging in to do so.
This fraction of social media users accounts for people asking for advice about certain health problems, reviewing their healthcare providers and supporting health-related causes among other things. Another common health-related discussion revolves around recipes for patients who suffer from diet-restricting diseases, such as diabetes.
People with medical conditions have always built communities where they can come together and support one another; social media is simply making this easier. Facebook and Twitter are a part of many people’s daily lives, so it makes sense that people use these platforms to discuss issues so important to them.
The study also revealed that 70% of survey participants expect care providers to respond to their inquiries or comments within one day, whereas 40% expect them to respond within just a few hours. This is extremely important for healthcare providers to be aware of because if people are not receiving the service they expect, their online reputation can be seriously damaged. Hospitals and medical professionals need to leverage this activity on social media to become involved in their patients’ discussions and build community.
How do you think medical professionals can interact with people on social media?
health media; social media; health advice; doctor advice; health communication; online discussion